Main Street Brownsville

Main Street District Brownsville
Texas Main Street Historical Commission
Main Street Brownsville's vision is to transform Downtown Brownsville into a vibrant, prosperous business district offering premier leisure, retail, cultural and entertainment experiences.  

The mission of Main Street is to foster economic vitality in Downtown Brownsville through revitalization and historic preservation by utilizing the Main Street Four Point Approach and preserving our community’s bi-national and bi-cultural heritage.  The Four Point Approach is a multi-faceted approach that focuses on the following:

Organization

 

Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in downtown Brownsville. The most effective Main Street programs get everyone working toward the same goal. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, the program can incorporate a wide range of perspectives into its redevelopment efforts.

Promotion

 
Through promotional and marketing strategies, we must create a positive image that will renew community pride and tell our Main Street story. Promotions must not only communicate downtown Brownsville's unique characteristics but also its cultural traditions, architecture, history and activities to shoppers, investors, visitors, and potential business and property owners.

Design

 
Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors all alike while preserving Brownsville's inimitable historic character. Design activities include:
  • Educating business and property owners about design quality
  • Enhancing the district's physical appearance through the rehabilitation of historic buildings
  • Implementing good maintenance practice
  • Encouraging appropriate new construction

Economic Vitality

 
The objective of the economic vitality component is to strengthen downtown Brownsville's existing economic assets while diversifying its economic base. Successful communities accomplish this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Ultimately, we want to build a downtown commercial district that responds to the needs of today's consumers while maintaining the community's historic character.